Always worth flicking a lure around while you soak a bait. The Ecogear SX40 has probably caught more bream than any other lure in history so they are a great place to start. The Cranka Crank is a great lure when you need long casts over flats or to cast accurately into the wind & it's caught more than it's fair share of bream to.

Soft plastics are fantastic so long as you use the lightest jighead you can get away with in the conditions. I don't think brands of tail are very important personally, I find style & colour far more important. A natural colour wriggler or paddle tail around the 2.5 inch mark I find to be the best bet. If you are fussy about brands then Zman, Gulp & Atomic are probably the 3 most people use.

Ecogear SX40. That being said never had any luck with it landbased and usually lose lures on snags but have been killing it casting into snags and trolling reedy flats in the dinghy.

 I use mainly Halco's down there with pretty good success, Halco Sorpions, love the sneaky range, have used various SP's, but hard body lures are my first lure to use.

Thanks for the helpful replys

 Z man Grubz 2.0 are worth a go. They are don't get chomps or splits in them even with all the toothy creatures.