The high cost of braid - Please explain
Submitted by Colin Hay on Thu, 2008-11-06 08:41
I am hoping that someone could explain to me why braid costs so much?
There are some braids out there that you pay more for than a pretty decent reel or rod.
I would expect that reel or rod to last me a lifetime. I wouldn’t say the same for the braid.
I am sure that even the highest class of braid is produced by a mechanised system, so why such a high cost compared to the nylon lines.
I am not trying to start a revolution here, but I was just wondering what the justification is for appears to be a very high markup.
____________________________________________________________________________
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/

7739ian
Posts: 948
Date Joined: 25/06/08
Recovering the cost
of developing the technology perhaps Col? I have a mate who imports very popular surf lines such as a well known brand of sunglasses - cost per pair under $20 - sell price $150 plus. Not all the cop goes to the shop by a long way.
D_DOUSH
Posts: 497
Date Joined: 23/12/07
Some braids such as varivas
Some braids such as varivas cost nearly $200 for 300m. Why cost so much, many reasons, the general rule for PE breaking strains is Pe3 is 30lb, Pe6 60lb Pe8 80lb etc etc. However varivas PE6 breaks at 84lb. Meaning i can get a whole spool (300m) on the stella 10k while if i used tufline 80lb it works out to be about 230m. Also the exspensive braids have more twists. More twists means smoother braid. The production cost of braid is much more than mono hense the more exspense to the consumer.
Deckhand and member of the Gotone Woodvale team
hlokk
Posts: 4293
Date Joined: 04/04/08
The cost of braid is due to
The cost of braid is due to a variety of reasons. The main reason why cheap braid is not comparably priced to cheap nylon is the sourcement of fibres and the manufacturing process.
Nylon is a common material, manufactured in various factories all over the world. Dynema/ (or UHMWPE) is only manufactured in two. The chemical composition is the same as those 2L milk bottles, except milk bottles are a much lower density. Its actually the same as the stuff as petrol or in candles (the chain length of the molecule gets longer). The high density stuff is a lot harder to produce though and needs complex, expensive machinery with high degrees of quality control.
These fibres need to be then braided into a line. This is a very slow process as the fibres need to drawn tight by a mechanical braiding machine. The machines arent all that cheap, but more importantly for mass production, they arent that fast. Theres only so fast you can weave the fibres while keeping them tight. Nylon on the other hand, you just extrude through a die which can be very quick. I forget the actual times, but imagine if a spool of nylon took 1 minute to extrude through a die that cost not too much (you could run several at one time), compared to a spool of braid that would take an 10 minutes to make and it needs an expensive machine. The numbers are just for explanation however.
There are a few types of manufacturing costs. Theres startup costs, material costs, and time costs (i.e. running the plant, electricity, workers pay, overheads, etc). For high volume, the startup doesnt matter much as the cost gets spread over a lot of products. Some items are produced by materials that cost next to nothing, but the time is what you are paying for. For braid, there is material cost, but the time factor is the main one. So even if they are mechanised, if one process is slower, but uses the exact same materials in the same amount, it will be more expensive.
Those are the main reasons for the price disparity between nylon and braid.
As ian said, there is a lot of mark up in products (middlemen on middlemen, especially in australia). There would be some markup for the 'technology', but not because they would need to recoup R&D costs, but because if they can charge for perceived superiority, they will.
As for variation between the brands. You basically pay for brand name, quality assurance and quality control, more threads in a weave (slower and more expensive machinery), tighter weave (slower), coatings, etc.
Edit: Also forgot, the sourced fibres, depsite being produced by the same process can be available in grades (batches or within batches the strength can vary). More expensive braids can be sourced from higher grade fibres, resulting in a thinner braid as D_DOUSH said.
Also, as for it not lasting a lifetime. There are many usability features you pay for. Food and cars dont last a lifetime, and a cheap one will often get the job done fine, but if you get a good one, you're going to get a lot better enjoyment out of it. It might also allow you do do more (consider a fast car on a race track, or a nutritionaly dense, low weight energy bar for hiking)
--------------
Always interested in someone to go fishing with
Colin Hay
Posts: 10407
Date Joined: 23/10/07
Mat, I know what you are saying, but I still
can't see how they can justify the cost. I brought a car a few years back for cheaper than you can some brands of braid. And I a sure the technology and development costs for a fair few reels would be higher than that for braid, but they still come in at a lower cost.
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
D_DOUSH
Posts: 497
Date Joined: 23/12/07
You get what you pay for
You get what you pay for colin, More than happy to pay for quality gear.
Deckhand and member of the Gotone Woodvale team
hlokk
Posts: 4293
Date Joined: 04/04/08
Either you didnt buy the car
Either you didnt buy the car new, or inflation came a long way since then :p.
You also might be surprised how cheap it is to produce some things which actually seem complex (like cars and reels). The forming of the fibres isnt cheap due to a limited number of manufacturers and its not an easy process, and the actual process of braiding is quite slow. If a roll takes 1 hour to braid, it would be understandable why it costs so much. Keep in mind though, its not entirely fair to look at the cost of say varivas, than to look at a ferarri and say cars are expensive :p (they bost cost more to manufacture, but theres a lot of brand markup too).
--------------
Always interested in someone to go fishing with
Colin Hay
Posts: 10407
Date Joined: 23/10/07
Matt you can't tell me that making braid is more complex
than making a reel.
And as for the car. It was a Valiant Safari waggon - with push button auto. You couldn't get more high tech than that.
D Doush, I am also happy to pay good money for good gear - but I think they may be taking the mickey.
I would love to know what the production cost is for a 100 m of braid.
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
hlokk
Posts: 4293
Date Joined: 04/04/08
In some ways it is due to
In some ways it is due to the number of factors you need to control (by comparison, the number of factors to control on a stamping, injection moulding, cold forging machine, etc is lower). Quality assurance can be a problem if the manufacturing process creates dud fibres (waste, plus you have to do lots of tests and QA)
A reel has many more parts, but each part is produced en mass in a very quick time. A injection moulding machine may be able to create 100 parts a minute (8 per mould, 5 second cycle). Cold forging you could do 30 per minute no problem. The machines are very common. They arent cheap (you can change dies for different parts though), and tooling costs for moulds is not cheap. However, due to the speed of manufacturing, the time cost per part is relatively low. Material cost is not exorbitantly high either. The upfront costs of machinery can be amortized over many reels. Say for 1 million cost for tooling, setup and R&D on a reel, if you produce 100,000 reels, thats only $10/reel. Each reel doesnt have a lot of time spent on it.
Producing braid on the other hand, is a slow process. Say you have a factory producing 1000 reels/hour and a another producing 10,000m/hour of braid. The running costs for the reels is higher. Say factory running costs are $10,000/hr for the reels and $2,000/hr for the braid. Thats $10/reel, but $0.2/m for braid. But on a 300m reel, thats $60. Numbers are just for example.
It doesnt matter if its high tech. High tech can often lead to faster manufacturing times and hence a cheaper product overall (which is why they they expensive welding, painting and caulking robots in cars). R&D costs are high for cars, but they make a lot of them.
A handmade wooden table is not high tech, but will cost a lot more than a table from ikea made with fancy high tech machinery, as well as have a lot of design work gone into it.
There is some degree of being charged more because people will pay for it, but braid still costs several times more than nylon lines to manufacture.
What year was the car col?
--------------
Always interested in someone to go fishing with
7739ian
Posts: 948
Date Joined: 25/06/08
If it was an R series
i'll take it off your hands
fishcrazy
Posts: 1235
Date Joined: 27/01/07
fins
i use fins braid and buy off the net save about 70 percent
Rodrat
Posts: 1672
Date Joined: 13/01/07
$$$$$$$$$$
I know that reels have bugger all mark up on them from stores. Not sure on braid. I think you will find that the wholesaler is the one making the money! Like most places that buy from wholesalers they are more expensive than places that import direct. I know that i import my live stock and i can sell it a lot cheaper than other stores who have to buy from importers.
You can pick up the same brands on ebay and other sites on the net and save upwards of 50%.
At the end of the day the more popular it is and the more it is in demand the higher the price will be. I think the best think to do is shop around. I agree you get what you pay for.
Fishing isn't a matter of life or death, it's much more serious than that!!!
FISH FOR THE FUTURE
flangies
Posts: 2557
Date Joined: 11/05/08
I personally would rather
I personally would rather pay the extra 20$ for an australian braid such as bionic than a chinese brand for the same quality, kinda like shopping local.
_________________________________________________________
You couln't wipe that grin fom my face even with a hammer.
Rodrat
Posts: 1672
Date Joined: 13/01/07
Products
Some things that are "Australian made" still go overseas as part of the process.
Some Australian and West Australian magazines go to china to be printed.
Fishing isn't a matter of life or death, it's much more serious than that!!!
FISH FOR THE FUTURE
hlokk
Posts: 4293
Date Joined: 04/04/08
Also, none of the base
Also, none of the base fibres are manufactured in australia (bionic source them from out of the country). Also bionic has stretch, I dont want stretch :p. Platypus are an australian brand, but I like the japanese lines better
--------------
Always interested in someone to go fishing with
Colin Hay
Posts: 10407
Date Joined: 23/10/07
It was the R series Ian. Made in about 1963 or 64 I think Matt
Unfortunately it is long gone. I bought it for $200, drove it all over the place for five years and sold it to a scrap dealer when the transmission finally gave out for $250.
That old slant 6 engine could really push out some power and the solid metal body made them like a low flying missile. No power steering made turning hard work though.
I wish I still had it.
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
7739ian
Posts: 948
Date Joined: 25/06/08
Never mind Col,
it would be nice to have even minus gearbox - i had a mate who sold a Phase 3 Shaker for $500 in the early 80's and was bloody pleased to get that much.
hlokk
Posts: 4293
Date Joined: 04/04/08
Apples for apples Colin
Apples for apples Colin
You're comparing a new braid of an expensive brand in 2008 with a lower priced car you bought second hand that was made in 1964 :p (not sure when you bought it).
CPI inflation would place the valiant at around $19,000 new today, comparable to the cost of say a new lancer (with vastly more technology for the same equiv price ;) ). That would make varivas braid (the 'ferarri' equiv) around $28 at that time, but a reasonable priced braid would be around $8.
$200 would be around $1400 in todays dollars, which you could get a second hand car for. (it would actually be more as the $200 wouldnt be in 1965 dollars if the car was secondhand, especially as there were no dollars in 1965, hehe)
Apples for apples, the price comparison would be the same as paying $1400 for a roll of matrix pro
--------------
Always interested in someone to go fishing with
Colin Hay
Posts: 10407
Date Joined: 23/10/07
I bet that old Valiant lasted a lot longer than my braid will
And you can't have fun in the back seat with braid - no matter what brand it is.
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
Dreamweaver
Posts: 4688
Date Joined: 01/12/07
and #1...
..perhaps a lot more abbrassion and bottom bouncing resistant !
Colin Molloy
RECFISHWEST Member
(Colin 2 - Co-founding member of the prestigious Colin Club)
Soon to be de "dreamweaver" ed!
Colin Hay
Posts: 10407
Date Joined: 23/10/07
LMAO Colin
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
hlokk
Posts: 4293
Date Joined: 04/04/08
True. Unlike fishing, its
True. Unlike fishing, its more fun if you dont catch anything
--------------
Always interested in someone to go fishing with
Colin Hay
Posts: 10407
Date Joined: 23/10/07
Lol Matt
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
mako magic
Posts: 5785
Date Joined: 03/08/05
oh colin i love that
oh colin i love that comment
The Tackle shack, for all your fishing needs
huge range of stock to suit any fisherperson.
PH:9248 3800 unit 3/11 Alexander drive Malaga
carnarvonite
Posts: 8708
Date Joined: 24/07/07
Braid
Got 1200 metres of 50lb dynema braid for $41 and 600 of 80lb
dynema braid for $23 off ebay,even if it only lasts 12-18 months I'm still miles in front than by heading off to the local stores and buying known brands.
Both line have given no hassles and are more than comparable with the "good" stuff I have on other reels that cost as much as 4 times the cost
Matt T
Posts: 875
Date Joined: 19/11/07
???
I have no idea what Hlokk is on about? Man I wish I could've listened that much in school.
Dean
Posts: 1943
Date Joined: 23/02/07
Big markup, on certain ones.
Big markup, on certain ones. Then there are others with less than 50% markup.
D_DOUSH
Posts: 497
Date Joined: 23/12/07
Ha where you work dean
Ha where you work dean anaconda or bcf??? Im sure my boss would be happy to find braid with that much markup!!!! Ive got braid here that would have less than 20% mark up!
Deckhand and member of the Gotone Woodvale team
Dean
Posts: 1943
Date Joined: 23/02/07
Edited
Edited
D_DOUSH
Posts: 497
Date Joined: 23/12/07
Well either we are getting
Well either we are getting ripped off by our suppliers or you guys are ripping ya customers!!! Why carnt you say dean???? im proud of where i work.
Deckhand and member of the Gotone Woodvale team
solly
Posts: 375
Date Joined: 11/09/05
Its the old story
Fishermen catch fish,tackle catches fishernen
There are two types of people ,do'ers and watchers
Right now the do'ers are the doing it
And the watchers are watching us do it
D_DOUSH
Posts: 497
Date Joined: 23/12/07
Nup just looked at my 3 most
Nup just looked at my 3 most popular braids and they cost no way near that!
Deckhand and member of the Gotone Woodvale team
Dean
Posts: 1943
Date Joined: 23/02/07
Pride has nothing to do with
Pride has nothing to do with it, and I don't give a crap if I work in a chain store.
It's because I am not supposed to be quoting figures, and would probably get in trouble for it.
I bet you have ones of the braids I am talking about.
ody
Posts: 581
Date Joined: 30/12/06
Hi Ya, I am hoping that
Hi Ya,
I am hoping that someone could explain to me why braid costs so much?
Colin #1, just three words - "Because they can".
Cheers.
RECFISHWEST member
Colin Hay
Posts: 10407
Date Joined: 23/10/07
Ody - that is exactly the point I was trying to make
On second thoughts, maybe we should start a revolution. And I am not pointing the finger at the retailers - I think the manufacturers have a lot to answer for when it comes to setting some of the more ridiculous prices.
(Colin 1 - Co-founding member of the prestigious Colin Club)
Moderator. Proud member of the Fishwrecked "Old Farts". Make sure your subscribed to Fishwrecked Reeltime http://fishwrecked-reeltime.com/
dpost80
Posts: 439
Date Joined: 01/08/07
Prices...
Don't want to put a spanner in the works, but prices are generally set according to supply and demand....
The cost factor Hlokk is talking about is taken into consideration when deciding whether or not to go ahead with a project/production... at the budgeting/planning stage.
I think a clear example of what I mean by supply and demand setting prices is real estate - consider real estate prices 10yrs ago... and then consider it now... what has changed? Ok building costs have increased in the last 10yrs but that doesn't explain the enormous price increases... fundamental value in real estate is the land - and supply and demand pressures have caused land values to go through the roof.
When supply is reduced prices go up... when demand is increased prices go up (and vice versa) - simple as that.
cheers,
damo
ody
Posts: 581
Date Joined: 30/12/06
Hi Ya, That might be the
Hi Ya,
That might be the case in some markets but not necessarily in this one as there is plenty of demand and heaps of supply.
There are two other scanerios that you also need to take into account both of which add up to the three words I posted earlier - because they can.
The first is a cost recovery thing. Where there is a limited market, the price will be compareively higher per unit of issue to recover R&D costs.
The second factor (and not necessarily valid in this case) is that the inventer usually gets a grace period when he is the only legal manufacturer in which case he charges the earth while he can. When the patient runs out and other manudfacturers open up the price will drop dramatically.
Cheers.
RECFISHWEST member