Shore Catch Post 1 - Bait & Burley
After being a “story writer” for a couple of years on FW, setting up a new business (fishing and scientific consulting) and sponsoring this excellent site, it was probably time that I used our business identity to post relevant commercial things. Adam allowed me to set up the Shore Catch profile and this is Post 1. I will still post my fishing stories, and make non-commercial comments, as Mick C however.
After a couple of months at the shop, it has been awesome to meet and talk to a lot of FW Members – we really appreciate the effort of those that have come in. We are still working hard to finish our showroom display and finalise our range and really want that all to be done before actively promoting our brand and products through the numerous mediums available. We certainly plan to have a FW Members opening with a BBQ and beers when it is all done. The input from FW Members, pretty much on a daily basis, has been much appreciated.
A general theme that comes through time and time again is bait quality. It has always been an issue for me and is one of the reasons we invested in WA Fisheries and town planning approvals to allow fish processing at our premises. After a lot of consideration and feedback we have finally settled on our retail bait range, and this can be viewed at http://www.shorecatch.com.au/shore-catch-bait.html. We are stocked up and most things we package ourselves, unless stated, so that we can try and guarantee quality. Please have a look and we would welcome any feedback on what has been selected, bearing in mind that some things are seasonal or subject to fishing closures (i.e. Californian squid).
A number of Members have requested bulk baits for trips away. It has been good dealing with people and working with them to ensure the bait packages suit their needs. We have the permits and equipment to allow us to process fish products to produce the bait packages that people want. I particularly liked Lamby’s request for squid and mullet that could be taken out to catch the fresh bait, one packet per day for 2 boats over 5 days, on the annual trip North. In the end we settled on 10 x 2kg mixed bags with 1kg squid and 1kg mullet fillets per bag which I could vacuum pack flat to minimise transport space (see image). I believe this is a valuable service that we should continue to provide?
The development of our fish based burley products is continuing. The “shred-a-thon” is tomorrow (as per the post - http://fishwrecked.com/forum/fw-members-free-fish-frame-shredding-day-10am-630pm-friday-6-may-wangara). There has been a good response and I’m sure Members will be happy with the shred that is “retrieved” from their fish waste. The fish shred is the essential ingredient in burley (or just used raw) and you are more than welcome to come along, even if it is to just have a look at the “beast” in action. I have plenty of frames to process so will be happy to show you how it works. This use is so much better than putting the fish waste in landfill.
The feedback on the burley we make has been very encouraging. There is no doubt that the product attracts fish, and I particularly like the shore based stories from repeat customers about how the bait fish have been attracted and the predators have been caught. I have tested the burley products a lot over the last couple of months, from a few boats, and am very happy with performance. We will look to distribute our fish based burley products to a geographic spread of limited Perth tackle shops over the next few months, particularly the FW Sponsors.
The ”FW Journey” so far has been a good one, and Shore Catch hopes to provide selected products and services that Members want in the future. Thanks for your feedback and support. Mick
High Quality Bait; Fish Based Burley; Specialist Fishing Products and Services; Showroom Unit - 65 Buckingham Drive, Wangara. 9409 5500.
Madmerv
Posts: 672
Date Joined: 24/01/15
Nice one Mick
Got to advertise to get the products out there. You know i'm a convert to Micks special burley.
Keep up the posts of when you get in a fresh supply of one offs also, like the fresh mullet of a while ago. Living just down the road helps when you have a first in best dressed special..Lol
I will drop in this arvo and pick out that new Knife, check out the muncher in action.
Sometimes when the water is quiet, you can hear the fish laughing at you !
rob90
Posts: 1522
Date Joined: 06/02/13
Good stuff mick! That burley
Good stuff mick! That burley i grabbed off ya yesterday was awsome!
Hi my name is rob............. and I'm a........... fishaholic
Adam Gallash
Posts: 15609
Date Joined: 29/11/05
Updates
Looking forward to some live updates today fellas.
Site Admin - Just ask if you need assistance
randall df223
Posts: 6454
Date Joined: 08/08/11
The shredder is a great idea!
The shredder is a great idea! Good to see it in action.
Had a quick look through tbe store and have already identified my next purchase. A canvas 4 knife holder to replace the pvc tube i currently used that doesnt protect tbe cutting edge or prevent rusting!
Nice to meet Mick and a couple of the other FWers.
Fish! HARD!
Jackfrost80
Posts: 8045
Date Joined: 07/05/12
Get the 7 one at least as
Get the 7 one at least as you'll want to keep your steel in there along with all your future knives
Officially off the Pies bandwagon
woodywantstofish
Posts: 15
Date Joined: 11/09/13
It was great to see some
It was great to see some long lost frames turn into something so useful. I now have twice as much room in my freezer for more frames.
So funny talking to people you feel you know so well but are meeting for the first time. The community of fishwrecked!!.
Top stuff Mick for allowing access to such a machine. Sure beats the chipper i was eyeing off at tje garden festival.
Mick C
Posts: 605
Date Joined: 26/12/13
Shredder Use Cost Model?
From the Shredder "Invitation" Post.
Would have done more than 200kg today. Awesome to meet quite a few FW Members, and the Shredder is an absolute beast.
A medium frozen whole salmon was brought in and I timed how long it took to process to shred under ideal conditions. 142 seconds from start to finish. Any small fish are processed pretty much as fast as you can throw them in the chute. 0.5kg to 5kg+ per minute seems to be the rate, depending on the size of the fish and the frozen shape.
The finished product is "quality". I think it will be a service that we offer in the future on a regular day each week, fortnight or month (depending on demand). The cost model is probably a $20 hire fee and $20 per half hour block? You can process a lot of fish in this time so you would want to build up your frozen frames and do minimum 10kg batches. I would be interested in Member's views on this. Cheers. Mick
Another Cost Use Model?
Thinking a bit more about this, a booking model might work well. Express interest, and we will communicate with you so the shredding events are 100kg+ in total. We could run the events based on demand, and the hire cost may be reduced. Thoughts?
Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it - LH.
Madmerv
Posts: 672
Date Joined: 24/01/15
Shredder
Both models have their pro's and con's.
A regular day/time would be great so those with a busy life can organize their time in advance, get there and get the job done. Down side is the cost if you dont have a lot to do. Some people dont have a lot of freezer space to collect frames in. They could always wait for other members to turn up and join their block of time to reduce costs but if you have only limited time then this might not suit.
A booking model would be great with those who have a more flexible time schedule. The onus is then on you, Mick, to try and get a group of 5-10 people together on the same day and that can be like trying to heard a pack of cats.
Have you thought about a direct swap model where members drop off 10kg of fish and just pick up 3-4kg of burley/shread (you need to work out a cost model for that). You then have the raw product to process at you convienence and dont have an extra day the shredder needs to be cleaned. That is providing you have the freezer space..
Sometimes when the water is quiet, you can hear the fish laughing at you !
uncle
Posts: 9345
Date Joined: 10/02/07
bloody excellent Mick
we came away 2with about 20 odd kilo of burly' thanks
all aggressive fish love bigjohnsjigs
Callum24
Posts: 1015
Date Joined: 24/06/12
spot on uncle unreal I had
spot on uncle unreal
I had 2 6kg salmon few bonito pike old mullies mullaway frames
Freezers were full (500l) now a good 100l of space with the burly in there, in 1 and 2 kilo packs
Qualified carpet layer available for jobs big and small
sea-kem
Posts: 14850
Date Joined: 30/11/09
Just want to say it was good
Just want to say it was good to meet you today Mick and see first hand the operation you are slowwly getting off the ground there. I know it will be a great success as you have hit a few nails on the head in regards what fisho's are chasing baitwise etc. I can see the quality of the bait we picked up today is first class and I can't wait to sink a few of those big Squid down on a snelled rig. We'll deffo be back for summer bait stock up
Love the West!
Lamby
Posts: 3145
Date Joined: 04/08/09
Cheers Mick.To be able to
Cheers Mick.
To be able to communicate with shorecatch / Mick via PM's etc. being located away from metro in the SW has been invaluable. With all the positive feedback on here & a custom order in mind which was evolving constantly, Mick has been quite simply awesome in accommodating us.
So many trips away have seen bulk bait purchases in large packs which works in theory but given you want quality fresh bait you do start to lose a lot over the course of the trip to spoiling etc. & wasted $. From our past experiences we knew what we needed, shorecatch has the quality of product (from member reviews) & Mick whom has gone above & beyond to deliver the custom package.
Been a pleasure to deal with.
Cheers,
Lamby
TonyT
Posts: 501
Date Joined: 09/07/10
What's the price for your
What's the price for your burley and what sizes are available please.
Cheers