Sportfishing Industry Awards 2009 " Best of Show" Honors
Fifteen companies take tops honors during world's largest
sportfishing trade show

July 16, 2009 - Orlando, Fla. –
This year the Hobie Cat Mirage Pro Angler, both a boat and a kayak, was voted by buyers and media as the most innovative product in the ICAST 2009 New Product Showcase in both the Marine category and the overall “Best of Show.”

This year’s New Product Showcase winner’s also included first-time ICAST exhibitors Cablz, Inc., USA Custom Rods and Better Bait Systems. Eight returning ICAST exhibitors were also first-time winners. They are: Durasafe, Master Vision, Ross Reels USA/Ross Worldwide Outdoors, Sebile USA and Hobie Cat. Three 2008 showcase winners — Shimano American Corporation, Pure Fishing and Plano Molding Company – also won won Best of Show honors in 2009.
“Each year, I am amazed by the quality of new products that are unveiled at the New Product Showcase and this year was no different,” said Mike Nussman, ASA’s president and CEO. “I congratulate all of the winners and everyone who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges.”

Making up a special section of ICAST’s 400,000-square-foot show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear and accessories. Buyers and media representatives judged the products based on their levels of innovation, execution, workmanship and practicality to select “Best of Show” honors in 17 categories, as well as the overall “Best of Show” winner.

Custom Rods and Better Bait Systems. Eight returning ICAST exhibitors were also first-time winners. They are: Durasafe, Master Vision, Ross Reels USA/Ross Worldwide Outdoors, Sebile USA and Hobie Cat. Three 2008 showcase winners — Shimano American Corporation, Pure Fishing and Plano Molding Company – also won won Best of Show honors in 2009.
“Each year, I am amazed by the quality of new products that are unveiled at the New Product Showcase and this year was no different,” said Mike Nussman, ASA’s president and CEO. “I congratulate all of the winners and everyone who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges.”

Making up a special section of ICAST’s 400,000-square-foot show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear and accessories. Buyers and media representatives judged the products based on their levels of innovation, execution, workmanship and practicality to select “Best of Show” honors in 17 categories, as well as the overall “Best of Show” winner.

2009 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners listed below.
Overall Best of Show – Hobie Cat – Hobie Mirage Pro Angler
Contact: Vince Console: 760-271-8980; vconsole@hobiecat.com
Apparel – Cablz, Inc. – Cablz
Contact: Holly Williams: 205-222-4477; holly@cablzeyewear.com
Combo – Pure Fishing – Pflueger Arbor Combo
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: 405-364-3433; ron@blueheroncomm.com
Andrew Wheeler, Project Manager - 803 451 3245
Electronics – Lowrance-Navico – Lowrance HDS-10
Contact: Gordon Sprouse – 918-607-6670; gordon.sprouse@navico.com
Eyewear – Costa Del Mar Sunglasses – Zane
Contact: Dave Bulthuis – 561-866-0972, 800-447-3700 x114; dbulthuis@costadelmar.com
Fishing Accessory – Durasafe – Codeable Locks
Contact: Cathy Kraatz – 262-544-5615; ckraatz@durasafe-usa.com
Giftware - Master Vision – Mini Lantern
Contact: Gary G. Goerke – 715-493-6749; ggoerke@mastervisionlight.com
Eli McCabe – 715-216-2443; emccabe@mastervisionlight.com
Kids Tackle – Ross Reels USA/Ross Worldwide Outdoors – Journey Youth Fly Fishing Outfit
Contact: Brad Befus – 970-596-3050; bradbefus@rossreels.com
Line – Pure Fishing – Berkley Trilene TransOptic
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: 405-364-3433; ron@blueheroncomm.com
Clay Norris – cell: 405-740-2740, office: 405-364-3433, product manager
Soft Lure – Sebile USA – Magic Swimmer Soft Pro Model
Contact – Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894-4455; crystal@dollahonpr.com
Hard Lure – Sebile USA – Spin Shad
Contact: Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894-4455; crystal@dollahonpr.com

Marine - Hobie Cat – Hobie Mirage Pro Angler
Contact: Vince Console - 760-271-8980; vconsole@hobiecat.com
Freshwater Reel – Shimano American Corporation – Stradic CI4
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Saltwater Reel – Daiwa – Saltist Lever Drag
Contact: Terry Pederson – 562-802-9589; terryp@daiwa.com
Freshwater Rod – USA Custom Rods – Camo Stix
Contact: Dennis Ball – 832-665-1854; usacustomrods@aol.com; camofishingrods@gmail.com

Saltwater Rod – G. Loomis – Pro Green 882S
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Tackle Management – Plano Molding Company – Liqua-Bait Locker System
Contact: Douglass Riewski – 630-552-9448; driewski@planomolding.com
Terminal Tackle – Better Bait Systems – Circle Hook Rig
Contact: Charles Fricke – 305-481-0849; betterbaitsys@yahoo.com
In 2010, ICAST will be held at the Las Vegas Convention Center, Las Vegas, Nevada, from July 14-16, 2010. ICAST 2011 will be held at the Las Vegas Convention Center in Las Vegas, Nevada, from July 13-15, 2011.