Product Development - Final Burley Log Configuration and Wholesale Bait Offering to Tackle Shops

We have been working to refine our wholesale packaged bait and burley products. 

One of our “missions” has been to produce high quality fresh fish based burly in Perth, and our interim products have gained good market acceptance so far.  Our medium sized burley offering will be 100mm diameter x 200mm long logs, frozen and vacuum sealed as this is a good size to suit the majority of existing burley equipment.  The “recipe” for the mulie shred blocks and the minced fish/tuna oil/protein filler blocks has been carefully developed and tested by many customers, and we have evaluated the requirements, and nuances, of wholesale supply over the last six months.  We are ready to make these products our “standard” burley log offering to tackle shops.

We have also refined our wholesale bait offering.  We will not replicate any products currently offered by WA Bait or Early Bird Bait but focus on the quality “processed” and vacuum sealed items that you currently cannot buy at retail outlets.  Our list is nearing completion and will be sent to shops soon.  If you would like our products at convenient locations, ask your local shop staff to contact us.

Our wholesale baits will fall into the following categories:

Fin Fish Fillet – Mullet fillet (1kg and 0,5kg) and Bonito fillet (0.5kg)

Cephalopod – Whole Shark Bay Squid (1kg and 0.5kg), Shark Bay Squid head and tentacle (0.2kg), Shark Bay Squid cleaned tubes (0.2kg), small whole NW Cuttlefish (1kg and 0.5kg)

Crustacean – Peeled Coral Prawn (0.1kg)

Bait Packs – Beach (0.5kg), Inshore (1kg) and Offshore (2kg)

Our wholesale fish based burley products will be:

Shredded Fish – Mulies, Tuna, Mullet and Mixed Fish (1kg)

Shredded Mulies Block – 1.5kg and 5kg

Fish Based Minced Burley Block – Mixed Fish (50% mulies), Tuna Oil and Protein Fillers (1.5kg and 5kg)

We will also offer the shops occasional products on seasonal availability, and can supply others on request.  Currently we have Storm Garfish at 4-6 fish per kilo (while stock lasts).

Our retail outlet in Wangara stocks a larger range of retail bait and burley products and you are certainly encouraged to contact us about this, or come and have a look.

Thanks for your interest, and as always any comments or suggestions are welcome. 

____________________________________________________________________________

High Quality Bait; Fish Based Burley; Specialist Fishing Products and Services; Showroom Unit - 65 Buckingham Drive, Wangara. 9409 5500.

 


Matts123's picture

Posts: 58

Date Joined: 13/11/16

Mullies block and burley block

Thu, 2017-02-02 18:09

 how much for the burley blocks?

cheers 

matt

Mick C's picture

Posts: 605

Date Joined: 26/12/13

Burley Cost

Thu, 2017-02-02 19:52

Matt,

The shops set their own price for the products, however we do provide a RRP.

Our prices will be reviewed on our one year anniversary (15 February) but they are currently $7.50 and $11 for the 1.5kg blocks, and $20 and $25 for the 5kg blocks.

Thanks for your interest.

Mick 

____________________________________________________________________________

Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it - LH.

 

Matts123's picture

Posts: 58

Date Joined: 13/11/16

Thanks

Thu, 2017-02-02 20:17

 Cheers Mick. 

Do you guys sell direct to the public?

If so I will pop through tomorrow 

cheers

Mick C's picture

Posts: 605

Date Joined: 26/12/13

Shore Catch Retail

Thu, 2017-02-02 20:39

Matt,

Yes.  Our premises has a showroom for retail sales, and a "back of house" which is licenced for fish processing.  We wholesale selected products to "quality" shops, and provide a number of other retail products and services (including bulk bait and burley supply) from Wangara.  Look forward to meeting you.

Mick 

____________________________________________________________________________

Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it - LH.

 

Matts123's picture

Posts: 58

Date Joined: 13/11/16

Just found your website

Thu, 2017-02-02 20:42

 Thanks Mick. I have found your website and have made a list. 

Will be seeing you tomorrow. 

Thanks 

matt

Posts: 6265

Date Joined: 26/04/14

 ill be in next week

Thu, 2017-02-02 18:11

 ill be in next week regarding a order for exmouth mick 

Dale's picture

Posts: 7930

Date Joined: 13/09/05

Thu, 2017-02-02 18:31

 Good stuff Mick, I can feel another trip to Malaga coming up.

____________________________________________________________________________

"Just because you are a Character, Doesn't mean you have Character."

Mr Wolf

 

 

bulkie's picture

Posts: 128

Date Joined: 08/01/13

 Looks the goods.  Will

Fri, 2017-02-03 09:07

 Looks the goods.  Will definitely pop by when I'm heading up that way.

bradz's picture

Posts: 693

Date Joined: 29/10/07

Jurien

Fri, 2017-02-03 10:59

Hey Mick

I was stoked to see that the Jurien tackle shop stocks your range of bait and burley. Awesome. 

____________________________________________________________________________

I did then the best that I knew how. When I knew better, I did better.

Mick C's picture

Posts: 605

Date Joined: 26/12/13

Seasport Jurien

Fri, 2017-02-03 12:08

Shane just bought the shop not long ago and wanted a point of difference from the IGA and servos.  It has allowed us to "trial" bait supply and evaluate products and price.

He has been excellent to deal with and has placed a lot of orders so it proved to us that there is a market for our wholesale bait.  I encourage everyone to drop in when up that way.  Cheers.  Mick 

____________________________________________________________________________

Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it - LH.